LOCAL ADVERTISING FOR CARPET CLEANING BUSINESSES

AdRunner’s local Facebook and Google advertising is designed specifically for businesses who want to receive a steady stream of enquiries from new customers within their local area.

We work with a whole range of business types, including trades, salons, restaurants, and a whole range of professional services.

One sector that we work with extensively is in local advertising for carpet cleaning companies.

Many carpet cleaning businesses run ads on Facebook. These ads lend themselves well to the platform, appealing to many homeowners – a nice, simple carpet cleaning ad image, or even a Facebook ad showing a carpet cleaning video, tends to stand out well on the platform.

When we start Facebook ad campaigns for carpet cleaners, more often than not, enquiries typically come in quite quickly.

But our job at AdRunner isn’t really complete at that point – in fact we’re just getting started. Our entire process hangs off a process that’s designed not just to get ads working, but figuring out for you exactly what’s working – which images, what type of text, which offers, and so on.

Only then, once there’s a really clear picture of the type of ads that are working best, can you really get to a place where Facebook can become a reliable, predictable source of new enquiries for your carpet cleaning business. That’s where your sanity comes from, knowing you have sufficient work in advance, and knowing where more enquiries will come from.

What about Google Ads for carpet cleaning companies?

They work brilliantly, too. We find when we set up Google PPC campaigns for carpet cleaning businesses, the cost per lead is typically higher than you might enjoy on Facebook.

However, carpet cleaning leads from Google have a high level of ‘intent’ – that is, someone is only really searching for a carpet cleaner in their area if they actually want a carpet cleaning company.

So, advertising against those searches works well. And despite the higher cost per lead, you should typically see your conversion rate will increase too, so it takes less leads to actually secure a booking.

Have you ever missed a customer enquiry?

Lastly, one of our most popular services for businesses like carpet cleaners is AdRunner Automation.

Picture the scene – you’re in your customer’s house, working your way through the three rooms they want cleaning, when a new enquiry arrives.

Sadly, you don’t even hear your phone’s alert.

When you do notice the enquiry in your email, you notice it came in hours ago. Hopefully they’ll pick up when you call. But often they don’t, of course.

People move on.

Annoyingly, it was seeing your ad that planed the seed, but when they didn’t hear from you immediately, they went about searching for other carpet cleaning adverts, and the job (at least some of the time) is lost.

AdRunner Automation takes care of that exact situation. When a lead comes in, the customer receives an instant text message response, which aims to get the customer to engage while waiting for your call. It then sends a whole follow-up sequence over the next few days, to help get the customer over the line and ready to do business with you. All without you lifting a finger, until the customer’s ready to talk.

Conversion rates suddenly increase.

You don’t have to have AdRunner Automation, it’s a bolt-on (at a small extra cost, but still with no long-term commitment, so it’s easy to try for a month to see exactly how well it works for yourself). And you can use our Automation even if we’re not running your ads, We’ll take care of the setup for you, and integrate our Automation with your own ads.

And you can just let us run your ads, if you wish – that’s fine too.

But, if you find yourself missing enquiries, losing leads, and getting ghosted, then you should give our Automation a try at some point. It’s priced competitively, so it doesn’t need to win back much lost business to make it pay dividends.

To find out more about AdRunner Automation go to www.myadrunner.co.uk/automation

Meanwhile, when you’re ready to get started with your Facebook or Google advertising, just choose from one of our packages by clicking the button below, and we’ll make sure you have some nice, bespoke ads up and running for your carpet cleaning business, or for any other local service business for that matter, in just a few days.

ADRUNNER’S ON A MISSION…

Why should professionally managed ads only be available to businesses with big budgets?

At AdRunner, we’re on a mission to change things, by providing a decent, done-for-you advertising service, made specifically for smaller businesses with realistic budgets.

So, if it’s a simple, effective, yet affordable way to grow your business that you’re looking for, then AdRunner’s Facebook and Google advertising campaigns are just for you.

STOP WASTING TIME TRYING TO MASTER YOUR OWN AD CAMPAIGNS

No more logging in and out of complicated platforms. We do all the work for you, while you manage everything within our easy-to-use dashboard, or via text message.

No more analysing campaigns and guessing what to do next. AdRunner stays one step ahead, and everything is done for you.

Stay in control of your budget. Increase or reduce your spend, pause your campaign, or even stop altogether, all inside your own dashboard.

Want to make changes to your campaign? Easy! Just send a request in the dashboard or by text – our support team will confirm we’re on it, and update you the moment it’s done.

You get a fully bespoke campaign, completely done for you, but with NONE of the hassle. Save hours, and make better use of your money.

WHAT HAPPENS WHEN YOU SIGN UP?

Getting started with AdRunner is simple – just choose your package below, depending on whether you want us to run a Facebook and Instagram advertising campaign for you, or a Google Ads ‘pay-per-click’ campaign, or all three. You sign up for just one month at a time, so it’s easy to get started. Here’s what happens when you sign up:

1: Answer 5 simple questions about your business

Once you are on board, you will share a small amount of information with us about your business, its customers, the location you would like to target, your daily or monthly ad budget, and the ideal type of enquiry that you’re looking for. This helps to ensure that you’re not only receiving ‘enquiries’, but that the enquiries are as useful to your business as possible. You’ll do this online, and it will take you just a few minutes.

2: When notified, simply approve the ads we’ve created or request changes

Once you’re on board, we’ll get to work on creating your ad graphics, the text that will be used, and defining the audiences that we’ll be targeting in your chosen area, in order to find you the best results.

Once your ads are prepared, usually within a day or two, we’ll send them to you for your approval. If you want us to make changes, just let us know, otherwise you may approve them and we can get them running for you.

3: We’ll make your ads live and you’ll start receiving enquiries

When we start your ads, your 30-day period will commence. You won’t lose any time during the setup process at all.

If we’re running a Facebook ads campaign for you, we’ll connect into Facebook and turn your enquiries into convenient emails, which will be delivered straight to your email inbox. You can then easily make contact with your prospective new customer. For Google Ads campaigns, customers will be sent to your website, and will enquire via from your website in the usual way.

4: Need to request a change? Just send a simple message

While your campaign is live, you’ll be able to use the Dashboard, or simply send a text message to request our team to make changes – for example, if you want us to adjust your budget, or if you’d like us to launch new ad creative, etc.

Your request will be acknowledged by one of our Support team, who will direct it to an appropriate team member. We’ll let you know once your request has been completed.

AdRunner provides an efficient and effective service, overseen by a very experienced team who simply want to get the very best out of your campaign. By really streamlining our processes, and with our AI and programmatic systems informing all campaign setup and optimisation, more time is focused on delivering your results, ultimately making your campaign much more cost-effective.

By allowing you to work with us just one month at a time, we know you can cancel any time if you’re not happy. Obviously, we want you to stay with us, so this keeps the whole team focused on doing the best job we can for you – and we think that’s a win/win!

“The best thing I ever did. Great service”

Reviewed by: Nick

FREQUENTLY ASKED QUESTIONS

Facebook and Google Ads for Roofing Busineses