Facebook Ad Performance Calculator

Please complete the simple details below to see a quick indication of what your ads need to deliver as a minimum. Once calculated, please enter your email address and we will send you insights showing exactly what ads in your sector have produced in the last 30 days.

How many times in a year would your customers normally spend with you? Please enter a number only, for example: 6

How much do you make each time? Please enter a number only, for example if you make £75 each time they return, just enter 75

How much DAILY ad spend do you plan to use on your campaign? Please enter a number only, for example if you plan to spend £10 per day, just enter: 10

Here's what you would need to break even

To recover your costs, the approximate number of customers you would need to win each month would be:

Most of our advertisers suggest they convert between 1-in-3 enquiries, and 1-in-5 enquiries. Based on converting 1-in-5, the number of enquiries you would need per month to hit your minimum number of customers above would be:

To achieve this number, we must ensure that the maximum amount of ad spend used to generate each enquiry (max. CPL) is:
£

See how this would relate to your campaign

But, of course, most advertisers don't just want to break even - they want to make a profit. Our free insights will give you a better idea of how similar ads to yours have actually performed recently.

Just enter your business type, name and email address below, and you'll receive a free report straight to your email, showing you exactly what's happened with AdRunner customers in your sector over the last month, and what this could look like for your campaign based on your suggested ad budget.

Your business type:

Your name:

Your email: