LOCAL ADVERTISING FOR ROOFING BUSINESSES

At AdRunner, our local Facebook and Google advertising campaigns are built for businesses who want enquiries from new customers, in and around their own local area.

We work with lots of different local businesses, such as trades, local restaurants, professional services, and all types of small business.

One of our main sectors involves working with roofing companies who want more enquiries.

Lots of roofers run ads on Facebook. With millions of users throughout the UK, a decent ad on Facebook is likely to get in front of plenty of people with a roofing requirement – whether that’s a new roof they need, or roof repairs.

When we start new local advertising for a roofing business, we normally see enquiries starting to come in fairly quickly, as long as a reasonable daily budget is allowed.

But our job at AdRunner doesn’t stop at that point – in fact we’re just getting started. Our work is designed not just to get ads working, but understanding exactly what’s working, which types of images, what type of text, which offers, etc.

Once we have a clear picture of the type of what’s working best for you, you can then get to a place where Facebook can become a reliable and predictable source of new enquiries, and where you can begin to have a more steady flow of work booked in advance.

What about Google Ads for roofing companies?

Google Ads work brilliantly for roofers, too. We find when we set up Google PPC campaigns for roofing companies, enquiry costs can be quite high – it’s a competitive sector – so do make sure you allow enough budget to give this a decent try.

However, roofing leads on Google have a high level of ‘intent’ – that is, someone is only really searching for a local roofer in their area because they actually need a roofer.

For that reason, advertising against those obvious searches (like ‘roofer near me’) works well. And even though there’s a higher cost per enquiry, you should typically see your conversion rate will increase too, so you need less leads to actually secure a job.

Have you ever missed a customer enquiry?

Lastly, one of our most popular services for roofers is AdRunner Automation.

Picture the scene – you’re up on a roof in the middle of the job, when a new enquiry comes in.

You might not even hear the message come in.

When you notice the new enquiry in your email, you see it came in hours ago. Hopefully the customer will pick up when you call then back. But so often they don’t.

Customers move on. Quickly.

Most annoyingly, you generated that enquiry with your ad, but when they didn’t hear back from you immediately, they went looking for another roofing company and the job is lost.

AdRunner Automation takes care of this exact situation. When a lead comes in, your customer gets an instant text message response, to get the customer to know they’re being looked after, and to engage them while waiting for your call.

As a result, your conversion rates increase.

You don’t have to have Automation, it’s an extra cost add-on. We can just run your ads if you wish – that’s fine.

But if you find yourself missing enquiries sometimes, losing leads and being ghosted, then it’s worth a try at some point.

Our Automation is priced really competitively. You hardly need to secure much lost business to make it massively worthwhile.

To find out more about AdRunner Automation go to www.myadrunner.co.uk/automation

Meanwhile, if you’re ready to get started with your Facebook or Google advertising, just choose from one of our packages further down this page, and we’ll get some nice effective ads up and running for you in just a few days

ADRUNNER’S ON A MISSION…

Why should professionally managed ads only be available to businesses with big budgets?

At AdRunner, we’re on a mission to change things, by providing a decent, done-for-you advertising service, made specifically for smaller businesses with realistic budgets.

So, if it’s a simple, effective, yet affordable way to grow your business that you’re looking for, then AdRunner’s Facebook and Google advertising campaigns are just for you.

STOP WASTING TIME TRYING TO MASTER YOUR OWN AD CAMPAIGNS

No more logging in and out of complicated platforms. We do all the work for you, while you manage everything within our easy-to-use dashboard, or via text message.

No more analysing campaigns and guessing what to do next. AdRunner stays one step ahead, and everything is done for you.

Stay in control of your budget. Increase or reduce your spend, pause your campaign, or even stop altogether, all inside your own dashboard.

Want to make changes to your campaign? Easy! Just send a request in the dashboard or by text – our support team will confirm we’re on it, and update you the moment it’s done.

You get a fully bespoke campaign, completely done for you, but with NONE of the hassle. Save hours, and make better use of your money.

WHAT HAPPENS WHEN YOU SIGN UP?

Getting started with AdRunner is simple – just choose your package below, depending on whether you want us to run a Facebook and Instagram advertising campaign for you, or a Google Ads ‘pay-per-click’ campaign, or all three. You sign up for just one month at a time, so it’s easy to get started. Here’s what happens when you sign up:

1: Answer 5 simple questions about your business

Once you are on board, you will share a small amount of information with us about your business, its customers, the location you would like to target, your daily or monthly ad budget, and the ideal type of enquiry that you’re looking for. This helps to ensure that you’re not only receiving ‘enquiries’, but that the enquiries are as useful to your business as possible. You’ll do this online, and it will take you just a few minutes.

2: When notified, simply approve the ads we’ve created or request changes

Once you’re on board, we’ll get to work on creating your ad graphics, the text that will be used, and defining the audiences that we’ll be targeting in your chosen area, in order to find you the best results.

Once your ads are prepared, usually within a day or two, we’ll send them to you for your approval. If you want us to make changes, just let us know, otherwise you may approve them and we can get them running for you.

3: We’ll make your ads live and you’ll start receiving enquiries

When we start your ads, your 30-day period will commence. You won’t lose any time during the setup process at all.

If we’re running a Facebook ads campaign for you, we’ll connect into Facebook and turn your enquiries into convenient emails, which will be delivered straight to your email inbox. You can then easily make contact with your prospective new customer. For Google Ads campaigns, customers will be sent to your website, and will enquire via from your website in the usual way.

4: Need to request a change? Just send a simple message

While your campaign is live, you’ll be able to use the Dashboard, or simply send a text message to request our team to make changes – for example, if you want us to adjust your budget, or if you’d like us to launch new ad creative, etc.

Your request will be acknowledged by one of our Support team, who will direct it to an appropriate team member. We’ll let you know once your request has been completed.

AdRunner provides an efficient and effective service, overseen by a very experienced team who simply want to get the very best out of your campaign. By really streamlining our processes, and with our AI and programmatic systems informing all campaign setup and optimisation, more time is focused on delivering your results, ultimately making your campaign much more cost-effective.

By allowing you to work with us just one month at a time, we know you can cancel any time if you’re not happy. Obviously, we want you to stay with us, so this keeps the whole team focused on doing the best job we can for you – and we think that’s a win/win!

“The best thing I ever did. Great service”

Reviewed by: Nick

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